Many supernatural sightings are just a natural phenomenon called 'Pareidolia'. "Pareidolia" refers to the process of perceiving an image in random noise. It turns out that our brains are exceptionally good at recognizing faces in the presence of vague and ambiguous stimuli. The brain takes on the task of feeling in the gaps. campaign aims to make people realize that ghost beliefs are nonsense through relatable objects from idea of pareidolia to the pain point of fear.