That Thing is a short comedic sketch animation that satirizes the hidden use of AI within the creative industries. It draws parallels between AI and culturally taboo behaviors, likening AI to something mind-expanding yet socially uncomfortable, similar to how society once viewed substances like acid or other drugs. The core idea driving the sketch is: Use That Thing, Show That Thing. Through humor and satire, That Thing aims to reveal the creative industry’s complicated relationship with AI—not to shame its usage, but to challenge why so many are afraid to be honest about it.